High School Students Learn Sports Business Leadership from UCF Professors

High School Students Learn Sports Business Leadership from UCF Professors

Scott Bukstein and Dr. Keith Harrison at the Wharton School.

UCF College of Business Administration faculty members C. Keith Harrison and Scott Bukstein were instructors for a series of four workshops at the Wharton Sports Business Academy this summer.

The Wharton Sports Business Academy is a program that provides an opportunity for talented rising high school juniors and seniors to study sports business leadership at the Wharton School of the University of Pennsylvania. The program examines various academic disciplines as they apply to the sports industry with an overview of the business and legal aspects of various intercollegiate, Olympic and professional sports enterprises.

The workshops led by Harrison and Bukstein focus on sales and marketing, corporate partnerships, career and professional development, and innovation and analytics. This is the third year Harrison has been involved with the academy, and the second year for Bukstein.

“Scott and I enjoy teaching and learning from such a highly motivated group of aspiring sport business professionals. It is an honor to be a part of this exceptional program at the Wharton School.” said Harrison.